AfricaNenda

Creating a coalition of partners to advance digital payment in Africa

Client

AfricaNenda

Year

2022

Category

Production

Experiences

Type of Work

Branding

Storytelling

Platform building

About

Funded by the Rockefeller Philanthropy Advisors, AfricaNenda is an independent Africa-led coalition initiative working to further digital payments on the continent. Stepping in not only as executors, but also as conceptualizers, we supported them in defining and actioning their launch strategy, as well as in sourcing sixty high-level stakeholders for their coalition. Through roundtables, we facilitated expert discussions, while consolidating the newly built partnerships.

The AfricaNenda brand was successfully launched and has a strong following on social media. New partnerships have been created in the past year and the coalition now has the presence and reach to increase access to digital finance in Africa.

It was very exciting to work on the launch of AfricaNenda, and to see that we, as a company, can be very lean and efficient in gathering the necessary knowledge and using our expertise on the content.”

– Welmoed Barendsen, Consultant

AfricaNenda

Creating a coalition of partners to advance digital payment in Africa

It was very exciting to work on the launch of AfricaNenda, and to see that we, as a company, can be very lean and efficient in gathering the necessary knowledge and using our expertise on the content.” – Welmoed Barendsen, Consultant

It was very exciting to work on the launch of AfricaNenda, and to see that we, as a company, can be very lean and efficient in gathering the necessary knowledge and using our expertise on the content.”

– Welmoed Barendsen, Consultant