Generating ideas for raising diabetes awareness in India
Type of Work
Dalberg Media worked with the World Diabetes Foundation to create a program in India, which could support diabetes awareness and prevention.
For four weeks, more than 40 storytellers and healthcare representatives gathered online to explore ideas for creative communication products to improve diabetes awareness in India. They were selected for their qualifications and enthusiasm, taught innovation methodology, and inspired by guest speakers.
Two winners got funding for their pilot. The first place went to Ok Tata Horn Please, a proposal focused on long-distance truck drivers. An estimated one in six long-distance truck drivers in India today have diabetes – and many more likely have the disease but are not aware of it.
Second place went to Dialemma, a board game that aims to engage young Indians on how to manage the disease by combining education with entertainment.